While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!
Customer Loyalty Month: 25 Quotes to Inspire
It should go without saying that April should not be the only month you give customer loyalty focus. However, Customer Loyalty Month should serve as a reminder to review your customer programs and evaluate your loyalty KPIs. Get motivated to improve your customer loyalty scores with these customer-centric quotes!
On of my favorite from these inspirational quotes comes from Shep Kyken, There is a big difference between a satisfied customer and a loyal customer.
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ABC's for Trainers
Sarah has tips for every letter of the alphabet from ADDIE to Metrics aren't evil to Perceptions are not always Reality to Zinc. Pick a letter and tell us what your ABC's of Training would look like!
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10 Ways Customer Service Reps Anger Your Customers
A recent survey polled 6,000 adults on what store had the worst customer service and why. While the first half of that questionnaire would probably be beneficial for big box stores, the reasons for the choices are most telling for the rest of us. Check out the list.
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Data Types: Interval and Ratio Data
In marketing research, interval and ratio data are king. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. In this post, Greg examines how each type of data can be used to tease out important insights from survey results.
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Data Types: Using Nominal Data in Survey Research
Nominal Data is one of the four types of survey questions. There is nothing marginal about nominal data. In fact the majority of survey questions are nominal in nature. That is they are categories with numbers assigned to them to facilitate analysis. In most research courses they are introduced as variables such as eye or hair color, a person's name or the state they live in. Let's look at a few question types useful for collecting nominal data.
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Do Incentives Matter?
In our busy society, there seems to be less time for the smaller things. This is a trend negatively impacting survey response rates, and unless you are lucky enough to survey a rabid fanbase then response rates will always be a concern. Are incentives the right answer?
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Revisited: 5 Email Marketing Tips to Increase Online Survey Responses
Want more responses to your surveys? Changes to your email marketing is one of the easiest ways to give your response rates a boost! Take a look at these tried-and-true tips and reap the rewards.
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How to Annoy Your Customers
Weekly emails, offers from third-parties and overly friendly call center reps all ranked in the top ways you can annoy customers in a recent survey. However, 75% of those surveyed said they WANT to give feedback and are happy to complete customer satisfaction surveys.
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5 Best Practices for Designing Mobile Surveys
Organizations should no longer be debating whether mobile should be part of their 2012 strategy. They should be figuring out how quickly they can optimize their interactions with customers, prospects and employees for mobile.
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The Secret to Buying Employee Happiness
Word is, "money can't buy happiness." That's what we've been told anyway. Well, Michael Norton calls the bluff on this old adage in his recent TED Talk. Could it be that you're spending wrong? Check out this video and find out what it really means to be Pro Social.
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5 Most Hated Customer Service Sayings
Dealing with customer service can be a frustrating experience. Minimal training service can lead to maximum annoyance for those on the other line who are looking for a personalized experience rather than a canned response.
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The [Employee] Happiness Project
Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. Happy employees are more productive, better leaders, more creative and team players. Here are seven lessons you can apply to your organization.
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What is Significant?
As market researchers, we are tasked to conduct survey data analysis and extrapolate meaning from our work. When we dig into the details underlying our data, we are often confronted with a fundamental question: What is significant and what is not?
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Imporance of Qualitative Feedback
The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. You need to design the survey in a manner in which you get the critical information, and other relevant information, without making the survey very lengthy. How can you do that? You can do this by creating a survey that has a qualitative part integrated into the quantitative part.
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True or False: An Alternative to Likert Scale Survey Questions
There is always more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others although a bit more complicated yield richer results for our survey data analysis. When we are interested in measuring customer satisfaction or attitudes toward companies, brands or products, we typically call on the tried and true Likert scale. Yet to facilitate analysis, and presentations to senior management, we often end up collapsing these scales into a top-2 box or some derivative. If we are going to ultimately go there, then why not consider a binary alternative up front and save yourself the trouble recoding variables.
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27 Ways to Always Deliver Excellent Customer Service Experiences
In August, Be Kind to Humankind Week reminded us of some of the ways we can deliver memorable, and excellent, customer service to our customers. As a reminder, here's an essential list. You may want to laminate it!
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The Mathematics of Customer Satisfaction
Customer satisfaction is often considered to be a fairly soft measurement, relying on such markers as client feelings and industry leanings. But Zack Urlocker, a guest contributor for Forbes, has provided an interesting formula for quantifying all of this data.
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Best Practices for 360 Peer Reviews
Performance reviews are no fun. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and employee retention. Keeping in mind these best practices from the experts not only can you avoid common pitfalls but also ensure they're useful tools!
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Perceptions Are Not Always Reality in the Classroom
Trainers are often asked to provide assessments (your perceptions) of staff's ability to do perform. I'm sure you've heard "perception is reality," but this is only true in some cases, and as a trainer it doesn't apply to your perceptions. These two stories explain why.
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10 Lessons from Jeff Bezos [½ are Customer Focused]
Recently, Forbes published Jeff Bezos's Top 10 Leadership Lessons. We were pleasantly surprised to see that half of them were focused on customers. Check out these tips from the founder and CEO of Amazon.com, Inc. and find out how many of these your company is using.
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Now it's your turn, what was your favorite post this year? What would you like to read more of in 2013?
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