I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy!
Samples at Random
Sometimes being random is exactly what your survey needs. "Randomness" can be a very useful tool in survey research, and online survey platforms such as Cvent allow leading survey designers the ability to add a level of randomness to the question design process.
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Ozzy Osbourne’s Advice for Questionnaire Design
In one of Ozzy Osbourne’s songs he uses the phrase “going forward in reverse.” Little did the singer know that his lyrics would also apply to survey research, specifically to the area of questionnaire design. One of the key concerns facing researchers today is data quality. It is all too easy for respondents to go on auto-pilot and straight-line responses.
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Consider How You Measure
Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an attribute or attitude. In the context of B2B and consumer market research the literature is deep on best practices for scale construction.
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5 Key Tips for Stakeholder Surveys
At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success. Read what Scott Maxwell, Sr. Managing Director and Founder of OpenView Venture Partners suggests to help your survey stand out in order to obtain the response rates and feedback you’re looking for.
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How to Avoid Survey Question Failure
Survey failure can lead to an ugly, public black eye. But can also easily be avoided. Some tried and true methods can ensure that you won’t have to experience survey failure. Here’s some valuable advice regarding different question types, and when you should use them.
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What Did You Expect? Customer Service Satisfaction Measurement Tips
Customer satisfaction with a product or service is a function of expectations. Are they met or better yet are they exceeded? This is the playing field that marketers have to navigate on a daily basis.
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When Twitter Customer Support Goes Too Far
Twitter has made everything instant, and in the world of customer service, this means a chance at instant damage-control. But there's a fine line between being helpful, and actually pouring gasoline to the fire. Here are three customer service tips worth tweeting about.
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Successful Employee Training
Effective training sessions are critical to your business's success, and today's companies are dealing with the realization that a one-time onboarding session, or even annual training events, are not sufficient to keep up with an ever-changing environment. Not only that, but most companies are no longer throwing money into elaborate employee events like in days gone by. So how do companies ensure that the money they contribute to the $100-billion-plus per year training industry is worthwhile? Find the right tools to measure its effectiveness.
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Q&A from The Voice of the Customer: From Feedback to Action Webinar
In June, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions from the webinar and answered them here.
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Top 7 Ways to Improve your Survey Response Rates
Web surveys are a great way to gather customer and employee feedback and market research if they are crafted properly. However, a challenge that many companies face is getting high enough response rates to guarantee the data collected and reported on is accurate and trustworthy.
Here are a few tips you should take into consideration while putting together your surveys to ensure respectable response rates.
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The Emotional Dimension
Online survey platforms allow for the ability to test various advertising messages and formats easier than ever before, including ads for print, online (or TV), and radio. In this post we examine the method for evaluating ads based on their emotional content.
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Survey Reporting Tips
The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive strategic decisions.
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Customer Satisfaction Plus Importance
Customer satisfaction measurement can be best described as part art, part science, and part intuition. Regardless of how you view it there are several moving parts to this equation. Satisfaction, as a measure itself, is part of a larger equation centered on profitability.
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6 Social Media Fun Facts
Marketing VP Mike Lewis has a very cool infographic about social media over on Awareness, Inc. Here are six "fun facts" drawn from his whitepaper in case you're more of a list person.
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7 Steps for Gathering Customer Testimonials
Customer testimonials are a great way to gather feedback that you can share with others, whether they are current customers or prospects. The idea is to share happy customers’ experiences and praises, ultimately influencing others. Social networking and word of mouth are so important today, that collecting and sharing customer testimonials is critical for marketing success and building trust in an organization.
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Now it's your turn, what was your favorite post this year? What would you like to read more of in 2014?
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