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Digging the Most Out of the Qualitative Data Mine
Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured...
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Using Binary Scales to Shorten a Survey
In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others...
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Worldwide Employee Engagement
The number 13 is typically an unlucky number. And in the case of employee engagement, only 13% of employees are engaged worldwide, according to Gallup’s State of the Global Workplace report. Quite...
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Sample Wisely when Populating Research Panels
Sampling plans for populating research panelsPanels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create,...
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[Webinar]: The Importance of Growing & Maintaining an Engaged Workforce
Date: Thursday, January, 15, 2015Time: 1:00pm ETDuration: 1 hourSpeakers: Mike Phillips, Director of Feedback Strategy, Cvent Meg Stensrud, Regional Sales Director, CventToday, organizations across all...
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Low to High or High to Low - Scale Design
Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in...
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Measuring Frequency of Usage
Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help...
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True Love? 3 Survey Questions to Measure Passion (from Customers and Employees)
This Saturday is Valentine’s Day, which means that obvious and sometimes expensive proclamations of love—greeting cards, roses, chocolates, jewelry—will be everywhere. Whether you celebrate the holiday...
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Know Your Rows and Columns: How to do a Cross Tabulation Analysis
Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are...
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Webinar: How to Effectively Navigate Employee Feedback
Date: August 5, 2015 Time: 1:00pm ET Speakers: Mike Phillips, Director of Feedback Strategy, Inquisium Meg Stensrud, Regional Sales Director, InquisiumRegister nowImagine if you could clone your...
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Using research to craft brand strategy
Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they...
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Labor Day Resolutions to Engage Your Employees
The origins of Labor Day can be traced back to one of the most tumultuous decades for workers’ rights in U.S. history. At the height of the Industrial Revolution, manufacturing was booming and the...
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HR Tech & Feedback Revisited
As October marches on, we’re getting closer and closer to the 18th Annual Human Resource Technology Conference and Expo in Las Vegas. What with all the CEO’s, big-name sponsors, and of course, the new...
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The Value of Happy Employees
The modern professional journey depends heavily on engagement, both for the employee and employer. Fostering success and satisfaction often falls on senior employees, which means organizational...
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Why Employee Engagement Metrics Matter More than Ever
Let’s face it, employees are either engaged or disengaged. There is generally very little middle ground, and that makes tracking and measuring employee engagement rates rather difficult for HR...
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