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Becoming a "Best Place to Work"
It's that time of the year again. Allergy season? March madness? Yes, those too, but more importantly it's time for the Best Places to Work survey results to come out! Some believe that getting on...
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Employee and Customer Satisfaction Correlation
Is customer satisfaction strictly a function of the product or service the consumer purchased? The short answer is no. Is it solely dependent upon the context of the purchase situation? Again, no. From...
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National Survey Supports Workplace Levity
The workplace can seem like such a serious place, and sometimes it should be. Research from fall 2011 that was conducted for Accountemps found that nearly 60 percent of chief financial officers...
View ArticleThe [Employee] Happiness Project
Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. While...
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Best of the Blog: Happy 4th Birthday!
The Survey Blog turned 4 this month! Reflecting back over the last year, we wanted to share some of our favorite posts from the last year. Enjoy!ABC's for Trainers Sarah has tips for every letter of...
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The Future of Reviews
What are your annual, quarterly or monthly reviews based on? Sales numbers? Goals? Campaigns executed? Leads generated? Probably something along those lines, right? Well, things might be different in...
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Don’t Train Your Employees – Educate Them!
Poor customer service could land you a prime time spot filled with bad reviews on various social media channels for everyone to see. Customers have power, which means they can and will publicize both...
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Early Bird Gets the Worm
Question: When should you start engaging employees?Answer: During the hiring process. It’s important that a potential hire is aware that an organization’s cares about their success and that they...
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20 Most Popular Posts of 2012
While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with...
View ArticleHey there...Are You Listening to Me?
It is January and an excellent time to begin listening the voice of the customer (VOC). Regardless of whether or not your focus is consumer-based or B2B market research your customers (both existing...
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5 Key Tips for Stakeholder Surveys
At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success. “A...
View ArticleChecking in on Culturally Sensitive Topics
In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we...
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Taking a Random Walk
It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we...
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AWKWARD! Avoiding Awkward Moments in Employee Feedback
Collecting feedback from employees and asking the right questions can be difficult. And, let's be honest, sometimes it's downright awkward! But it's critical if you want to improve employee...
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Measuring Work Personalities
Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time...
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Rightsizing Rank Order Length
My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional, I find it useful...
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The Similarities Between Athletes and Employees
Here’s an analogy for youEmployees : Company :: Athletes : Team Why am I making this relation? Well, I recently read an article on Virginia Tech’s spring football practice and it got me to thinking...
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Skip This: Survey Logic Best Practices
Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that...
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Using Chapters to Score Assessments
Chapters in a book are self-contained entities which could stand alone, but are better suited to be part of a larger whole. The new revision to the Cvent online survey platform allows the researcher...
View ArticleDo We Agree?
Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its...
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