Crafting the perfect survey is an art and there are many elements you need to be conscious about while designing your surveys, including respecting your respondents’ time. If you create a survey that consumes too much time and effort on the respondent’s behalf it can lead to poor quality data, missing data and the inability to draw valid conclusions from the feedback collected.
When you’re putting together your survey, you need to make sure you don’t ask questions that you already know the answers to, questions that don’t relate to the topic of your survey and questions that are long and complicated.
Check out a clip from our recent webinar, Crimes in Survey Design, and see what Mike Phillips, our Director of Feedback Strategy has to say about this crime.
If you want a survey that yields actionable data, make sure to avoid this crime! Don’t forget to establish up front what the purpose of the survey is, how long the survey will take and what you’re going to do with the feedback that you collect. In the long run, you’ll not only save the respondent time, but you’ll save yourself time.
Want to learn about the other crimes of survey design? Register to watch the full on-demand webinar here!