Survey Crime: Failure to Respect the Respondent’s Time
Crafting the perfect survey is an art and there are many elements you need to be conscious about while designing your surveys, including respecting your respondents’ time. If you create a survey that...
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Many versus The One
Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you...
View ArticleSurvey Crime: Leading the Respondent
The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. If you include loaded or...
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Keys to Organizational Effectiveness: The importance of engaged employees...
Engaged employees are an organization’s most important asset. When there are high levels of employee engagement, employees are more productive, customers are happier, turnover is lower and profits are...
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If I knew then what I know now - exporting data
Online survey platforms such as Cvent offer fantastic views into the data. You can have real-time visuals as well as tabular reporting. However there is a divide between survey platforms and analytical...
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Cash for Culture: Would you quit your job for $5,000?
Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How...
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What it takes to make Fortune’s “Best Places to Work” List
Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,”...
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5 Types of Employee Surveys (You Might Not Know About)
When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you...
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Humor and Surveys? Are You Joking?
Ha, ha, 'tis to laugh!Is there a place for humor is surveys? According to researcher and author Matthew Champagne, PhD there is indeed room for a bit of good clean humor is surveys. Surveys are known...
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Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue
As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American...
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Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue
As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American...
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Perks Don’t Necessarily Equate to Engagement
Recently I’ve been reading many articles where companies large and small are adding perks around the office for employees to enjoy: valet service, coffee shop, game rooms, free lunch and other...
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Emotional Drivers of Employee Engagement [[Infographic]]
How engaged are employees at your organization? The below infographic that Dale Carnegie Training and MSW ARS Research put together shows the impact that both engaged and disengaged employees can have...
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The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged
Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill...
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Make Time for Employee Feedback
The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new employee. Just as we...
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Make Time for Employee Feedback
The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new employee. Just as we...
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Going, Going, Gone to Mobile
Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those trends I certainly...
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Question: Are Your Samples Representative?
For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects...
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Digging the Most Out of the Qualitative Data Mine
Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured...
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Using Binary Scales to Shorten a Survey
In consumer or B2B marketing research, as in life in general, there is typically more than one way to ask a question. Some of these methods are easier on the part of the survey respondent, while others...
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